Upon walking in, you were greeted with a wall of cheese cases and tons of cheeses available for the tasting, if you didn't see a cheese you wanted to taste, you could easily ask the very nice people behind the counter to unwrap a cheese for you to try.
After tasting through those cheeses, you could walk down a flight of stairs to watch Ash from Top Chef do a variety of demos. You also could have the opportunity to taste a variety of "American foods crafted with a French twist utilizing the cheeses featured as you walked in." So there was grilled cheese, frittatas, mac n' cheese, a Saint Andre cheese based dip for veggies and more along with Cotes du Rhone red wine, and lemonade and other sparkling sodas.
Overall it was a totally fun way to spotlight to the NYC masses the fantastic and fabulous world of French cheese. If you didn't get to stop by, I at least recommend checking out their website so you can get an idea more of what the Cheeses of France council does -- www.cheesesoffrance.com.